Sparrow takes Silver Bells in the City to a whole new level

Published: Nov. 22, 2015

You’ve been to Silver Bells. You may even remember seeing our “hi there” shuttles decked out from head to toe. But you’ve never seen Sparrow do Silver Bells quite like we did this year.

For the last few months Sparrow and our friends at The Parade Company in Detroit have been hard at work bringing the Sparrow float together, from concept on paper to finished product, capturing the heart of Sparrow.

We hope you enjoyed the show and we’ll see you next year!

The 31st Annual Silver Bells in the City, held on Friday, Nov. 20, is a Lansing tradition, loved by generations of families, and attracts over 80,000 people to the Capital City each year.