Sparrow names new leadership in Marketing Department

Melissa Sears, Vice President of Strategic Planning and Marketing

Published: Aug. 26, 2015

Sparrow has named Melissa Sears, an experienced leader in health care marketing and strategy, as its new Vice President of Strategic Planning and Marketing.

Sears will lead Sparrow’s strategic planning efforts in a rapidly changing health care world and will oversee branding and marketing initiatives.

A Michigan native, Sears has had marketing and strategic planning leadership roles at hospitals in Nashua, N.H., and Manchester, N.H. She also held positions in the consumer products and high technology industries. She holds a bachelor’s degree in Business and Marketing from Mount Saint Mary’s College in Los Angeles, Calif., and an MBA in Health Administration from Franklin Pierce University in Rindge, N.H.

John Foren, Director of Marketing and Communications at Sparrow

Sparrow has also named veteran communicator John Foren as Director of Marketing and Communications. Foren, former Editor of The Flint Journal newspaper, will oversee operations of the Sparrow Marketing Department and directly supervise communications efforts, including media relations.

Lisa Bond Brewer, Marketing Manager at Sparrow

Lisa Bond Brewer, who has led marketing and communications at several Lansing-area organizations, is Sparrow’s new Marketing Manager. She will supervise all internal and external Marketing for Sparrow and help manage day-to-day operations of the Sparrow Marketing Department.

Choose Wisely. Choose Sparrow.